Throughout the duration of the ongoing COVID-19 pandemic, SCAI members have been unwavering in their commitment to securing the best possible outcomes for their patients. To support them in their endeavors, SCAI is running a national consumer awareness campaign Seconds Still Count.  

Against the worrying backdrop of research commissioned by SCAI which indicates:

  • 1 in 2 Americans are more afraid of contracting COVID-19 than of having a heart attack
  • 40% still view going to the hospital as a risky behavior—more than going to the hair salon, a concert, or the beach
  • Majority report fear of contracting COVID-19 would stop them going to the hospital during a medical emergency

The objectives of Seconds Still Count are to help Americans remember the signs of a heart attack or stroke and reassure them that hospitals have processes and safety measures in place to keep them safe. In doing so it is hoped that patients who are experiencing an urgent or emergency medical situation will seek immediate medical assistance. 

Seconds Still Count is a multi-pronged campaign comprising:

  • messaging reaching out to at-risk individuals and families while they watch local news, connect on social media and stream entertainment with the message that time to treatment is still the best way to secure the best possible outcome after a heart attack or stroke and that delays in treatment risk harm to long-term health or even a fatal outcome
  • partnering with patient support organizations
  • a hospital toolkit complete with infographics, social media content, fact sheets, and other turnkey communications

How you can get involved

We want to make it easy for you to reach into the communities that you serve every day with this life-saving message. We are providing you with tools and materials to help you spread the word that Seconds Still Count:

  • Social Media Content: share and engage with Seconds Still Count messaging on your social media channels, and take part in the conversation using the #SecondsStillCountChallenge hashtag
  • Campaign Infographic: Leverage the campaign infographic in conversations with patients and colleagues about the dangers of delaying care
  • Graphics: Leverage social media graphics to bring posts to life and capture audience attention

How your hospital can get involved

Please champion the Seconds Still Count campaign and your personal involvement with your hospital's communication team. We've made it simple with an introductory letter and turn-key communications materials for your hospital communications department including Spanish and English infographics, suggested social media content, a press release, and newsletter story. 

Visit SecondsCount.org to learn more or contact  Kimberly Brown with questions at KBrown@scai.org.